About Me

Hi Guys, I am Shannon, formerly known as 'The Beauty & The Blondie'. In 2016 i decided to change my brand name to 'Inertia of Beauty'. This name has a much deeper meaning to me, as people's perception of beauty can changed based on the judgments of others. As a result, we explicitly change who we are, how we do things and in particular, how we express ourselves through makeup. Inertia is the tendency to remain unchanged despite the criticism, and beauty cannot be defined.

After discovering that i had a love for makeup and sharing tips, I started my YouTube channel in 2013, creating beauty, fashion and haul videos under the name of the beauty and the blondie. However in 2014 i decided to spend more time on my channel to produce good quality videos with informative content. I aim to produce hauls, beauty and fashion reviews, celebrity inspired makeup looks, and routine videos. I have a wonderful following of 30,000 lovely subscribers and blessed with over 2 million views. My videos have also reached out to every country in the world!

So what do outside of my blogging routine? I'm currently in my final year studying Forensic Psychology. I have also been accepted to study for my pgce teaching psychology.

I have collaborated with brands including:

  • NYX
  • Motel rocks
  • Girls with Attitude
  • House of Holland
  • Nailhur
  • Celleblue
  • Lovemebeauty
  • Safa skincare
  • Manuka Doctor
  • Amelia Jane London
  • Triangl
  • Sigma
  • Elegant Touch
  • Eyelure
  • Makeup Revolution
  • Freedom Makeup
  • Eyeko
  • Milk and Blush
  • Nima Brushes 
  • & Many more!
I have also been featured in Superdrugs May edition of their DARE magazine for my makeup revolution makeup tutorials. I also feature in a book created by 'Bloggers Love', explaining my blogging/vlogging journey with tips for budding bloggers.

Want to collaborate? Drop me an email: shanifanibeautyblog@gmail.com
*If i am gifted a product/service for potential review i will give my honest truthful opinion. If i am not certain i like the product i do not advertise. I always give my 100% honest opinion when reviewing products. I want my subscribers to know they can trust me. Although still bearing in mind, one product may work well for me and not for others.


Post a Comment